However, the analytics and data behind the keywords are minimal. Sonar only uses data from Amazon customer searches, not other sources such as Google or eBay, a major plus for Amazon-only sellers (1). Once a certain keyword has been entered into Sonar’s Keyword Research Tool, you’ll be redirected to the page that displays your searched keyword along with other relevant or related keywords. Sonar makes it easy to view customer keyword data in seconds. Here, we review one of the more popular keyword research tools currently available to Amazon sellers – Sonar by Sellics. Keyword research tools allow sellers to find broad or niche keywords that can help your product(s) rank higher in shopper search queries. One essential tool Amazon sellers should all have access to is an Amazon keyword research tool. As Amazons sellers, we must always be open-minded to new tools that can help us increase conversions and overall profit.
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